The Stonekin Journey to Organic Cotton Underwear

Crafting Comfort Since 2007

In 2007, partners Marc and Lenny founded Stonekin with a simple goal: to create underwear that feels naturally nude. From the beginning, they focused on crafting beautiful, buttery soft underwear that loyal customers could rely on day in and day out. Over the years, they’ve perfected their designs, maintaining high standards for quality and comfort. Today, Stonekin is not just an underwear brand—it’s a community that values sustainability, natural materials, and the art of feeling good in your own skin.

Why Stonekin Switched to Organic Cotton

The transition to organic cotton wasn’t just a business decision for Marc and Lenny; it was a commitment to the environment and their values. As a company striving to be as plastic-free as possible, they knew they needed to align their materials with their mission of reducing environmental impact. Organic cotton was the natural choice. It’s not only better for the planet but also for the people who wear their products.

Organic cotton, particularly the melange fabric they’ve chosen, uses 50% less water than conventional cotton. This was crucial because one of the biggest challenges in cotton production is its water usage. By opting for organic, Marc and Lenny are helping to conserve one of our most precious resources. Moreover, organic farming practices mean no harmful chemicals or fertilizers, making it safer for the farmers and gentler on the earth.

The Magic of Melange Fabric

The melange organic cotton fabric that Marc and Lenny developed is something they’re incredibly proud of. After nearly three years of development, they’ve created a version that’s not only organic and renewable but also pill-free, ensuring long-lasting quality. This fabric is buttery soft and naturally breathable, making it the perfect material for underwear that feels like a second skin. Wearing Stonekin is like feeling naturally nude in any situation—comfortable, confident, and completely at ease.

Stonekin's Commitment to Sustainability

Beyond fabric, Marc and Lenny’s dedication to sustainability extends to every aspect of their business. From 100% recyclable packaging to the use of kraft tape instead of plastic, they’re committed to minimizing their environmental footprint. They believe that creating beautiful, high-quality products shouldn’t come at the cost of the planet, and they’re constantly looking for ways to improve and innovate in this area.